Excerpt: "It may well be that direct communication between people is a better indicator of deep similarity than any demographic or geographic attributes," wrote the authors, then-NYU grad student Shawndra Hill (now a professor at Wharton), NYU professor Foster Provost and Chris Volinsky, a researcher at AT&T Labs.
Read the rest of the article: http://adage.com/digital/article?article_id=132582
Go social media! Yeah value creation!
--Charles
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