Jim Stengel, formerly head of Marketing at P&G, has started his own firm focused on what I'm calling "purpose-driven" marketing. It's all about the relationship with the customer/client/consumer.Take a look at his speech at the 4A's conference: http://www.brightcove.tv/title.jsp?title=595383937
Here's his blurb launching his new venture:"Jim Stengel, outgoing global marketing chief at Procter & Gamble, is setting up Jim Stengel LLC, which is promoting a new way of selling based on the concept of "purpose." For example, the company's Pampers brand has been focused on the purpose of developing healthy, happy babies, not just keeping bottoms dry, he explained."
Stay on purpose,
--Charles
